Brand and Logo

Our Identity

Our logo, like our brand itself, is rooted in high magnetic field science: The vector above the letter M is the scientific symbol for magnetism, or what happens to a material inside a magnet. And that’s just what curious scientists come to our lab from around the world to do – put things in our magnets to learn about new materials that could be the cornerstones of technological innovations, keys to energy solutions or paths to understanding biological diseases.

But even without the scientific expertise to know what the symbol means in textbooks, we hope it embodies the excitement that comes from the state-of-the-art research that takes place at the only magnet lab in the United States. The sleek, modern design visually reminds our audiences of all ages that we are pushing the world into a bold, exciting future.

The color palate for our new brand is also inspired by science. Reflecting the electromagnetic spectrum of light, the palate spans the spectrum from ultraviolet to infrared.

Style Guidelines

Legibility is paramount.

The length of the brand name logo must not be smaller than 1 inch (2.54 centimeters) or 72 pixels.

The length of the full name logo must not be smaller than 1.25 inches (3.18 centimeters) or 90 pixels.

There must be adequate empty space around the logo. The space must be greater than or equal to the size of the B in the brand name logo (or the size of the E in the full name logos).

Logo Downloads

This logo should not be redrawn, altered or modified. The logo may not be used in any way that falsely implies employment by, affiliation with, or endorsement from The National High Magnetic Field Laboratory.

• Brand name logo - National MagLab Brand name logo - National MagLab
• Brand name logo - National MagLab Brand name logo - National MagLab
• Full name logo Full name logo
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