The Van de Graaf generator creates a buildup of static electricity around a metal sphere. Electric charge in the form of electrons builds until the voltage is so high that air molecules can be ionized and a spark discharge can take place to a nearby object. In this tutorial the object is a grounded rod.
Anything or anyone in direct contact with the Van der Graaf generator’s sphere, becomes charged. If a person holds their hand on the sphere, they become charged and their hair may stand on end since like charges repel and the hairs are pushed away from the like-charged metal sphere and each other.